Big Rock Brewery Inc. Announces 2018 Second Quarter Financial Results

For Immediate Release

Big Rock Brewery Inc. (TSX: BR) (“Big Rock” or “the Corporation”) today announced its financial results for the three and six months ended June 30, 2018.

“In the second quarter Big Rock made progress on several fronts to improve our current and future success,” said CEO Wayne Arsenault. “Despite growing competition in the craft beer market, we reported a quarterly operating profit of $473 thousand, compared to $246 thousand in the prior year quarter, and net income of $240 thousand compared to $207 thousand in the second quarter of 2017. Improvements in profitability were driven mainly by price increases that were introduced in late 2017 and early 2018, We also benefitted from operating cost efficiencies. In order to improve the production capacity and utilization of our British Columbia brewery, we announced a joint venture arrangement with another independently owned craft brewery in BC on April 19, 2018. Subsequently, on July 23, 2018 we have revised the arrangement into an offer to acquire certain brewing assets and inventory of the other brewery for a gross purchase price of approximately $940 thousand, less amounts owing to Big Rock. The agreement will also give Big Rock exclusive rights to use the seller’s trademarks and other intellectual property and provides Big Rock with the right to purchase the intellectual property. We will also enter into contract manufacturing agreements with the seller which, for a fee, permit Big Rock to exclusively manufacture and sell the seller’s branded products. This revised arrangement, which is expected to close in August 2018, is anticipated to contribute to the Big Rock’s profitability in the second half of 2018.”

“On the personnel front, on July 11, 2018 we announced the appointment of Don Sewell as our new Chief Financial Officer, following Barbara Feit’s resignation in May,” Wayne Arsenault continued. “Don was previously Vice President of Investment Banking at National Bank Financial Inc. and Corporate Finance Analyst for Peters & Co Limited. Don’s appointment is effective August 27th, 2018. In conjunction with Don’s hiring, Paul Howden has been appointed Vice President of Sales, effective July 3, 2018. Paul previously worked at Coca-Cola for twenty-five years in increasing levels of responsibility most recently as Vice President of Western Canada.”

Financial Highlights

For the quarter ended June 30, 2018, compared to the second quarter of 2017, Big Rock:
• improved its operating profit by $227 thousand to $473 thousand from $246 thousand;
• increased its net income by $33 thousand to $240 thousand, from $207 thousand;
• reported earnings before interest, tax and depreciation (“EBITDA”) of $1,245 thousand compared to $1,118 thousand;
• reported net revenue of $13,527 thousand, compared to $13,496 thousand, on sales volumes of 60,350 hl, compared to 61,703 hl; and
• provided cash from operating activities of $1,692 thousand, compared to $633 thousand.

For the six months ended June 30, 2018 compared to the first half of 2017, Big Rock:

• reported operating loss of $32 thousand compared to an operating loss of $911 thousand;
• reduced its net loss by $553 thousand to $147 thousand, from $700 thousand;
• EBITDA of 1,512 thousand compared to 705 thousand;
• reported net revenue of $22,993 thousand, compared to $23,085 thousand, on sales volumes of 101,494 hl compared to 105,180 hl; and
• provided cash from operating activities of $479 thousand, compared to cash used in operating activities of $595 thousand.

Operating Highlights

Due to the regulatory nature of the beer industry, net revenues are highly sensitive to pricing adjustments, as well as regulatory changes to mark-up rates and excise tax rates. Big Rock’s 2017 results were negatively impacted in Alberta by changes to the Alberta government’s mark-up structure in late 2016. The mark-up was increased to a flat rate of $1.25 per litre and a grant program was introduced for Alberta-based breweries, available under the Alberta Small Brewers Development Grant (“ASBD”) program. Under this program, an annual sales level of 150,000 hectolitres (hl) in Alberta results in the maximum grant available for Alberta-based producers. Big Rock’s annual Alberta sales volumes exceed this threshold, which resulted in higher net costs per hl during 2017. The Corporation took steps to improve the grant rate in 2017, which included optimizing its Alberta sales volumes and profit margins by focusing its sales efforts on higher margin core brands, discontinuing two lower margin products, reducing the number of limited-time offer price discounts, and implementing price increases on value-priced and private label products in Alberta in the fourth quarter of 2017 and first quarter of 2018

In June 2018, an Alberta Trade Review panel ordered that the ASBD grant program be repealed or revised within six months, as it was found to place beer producers from other provinces at a competitive disadvantage in the Alberta market. Big Rock continues to work with the Alberta Government with the objective of drafting policy changes that will effectively stimulate the craft beer industry in the province. The impact of this impending regulatory change cannot currently be estimated, and future policy changes may negatively impact Big Rock’s mark-up rate in Alberta in the coming months.

Despite growing competitive pressures, Big Rock’s reported results for the quarter and six months ended June 30, 2018 improved over the comparative periods in 2017. The Corporation reported net income of $240 thousand and a net loss of $147 thousand for the three and six months ended June 30, 2018 compared to net income of $207 thousand and a net loss of $700 thousand for the same periods in 2017. Volumes decreased in the quarter and six months ended June 30, 2018 to 60,350 hl and 101,494 hl, compared to 61,703 hl and 105,180 hl reported in the prior comparative periods, a 2% and 4% decrease, respectively. Despite volume decreases, Big Rock reported net revenue increases of $5.42 per hl (2.5%) to $224.14 per hl for the second quarter of 2018 and an increase of $7.06 per hl (3%) to $226.55 per hl for the six months ended June 30, 2018. Gross profit margin improved in the second quarter and the six months ended June 30, 2018 to 44% and 43% compared to 43% and 41% reported in the second quarter and six months ended June 30, 2017. These improvements reflect the impact of pricing adjustments that were introduced in Alberta in late 2017 and in other regions during the first quarter of 2018 as well as improved Alberta net mark-up rates on cider and improved operational cost efficiencies.

The Corporation continues to search for initiatives that will improve its asset utilization at its BC and Ontario breweries. In April 2018, Big Rock announced it had entered into a contractual joint venture arrangement with an independent craft brewer (the “Seller”), to operate and manage the Vancouver brewery. However, certain closing conditions of the arrangement could not be satisfied and as a result, Big Rock announced on July 23, 2018 that it had entered into a binding offer to acquire certain brewing assets and inventory of the Seller for a gross purchase price of approximately $940 thousand, less amounts owing to Big Rock. As a condition to closing, the parties will enter into a license agreement which grants Big Rock exclusive rights to use the Seller’s trademarks and other intellectual property. This agreement also grants Big Rock a right to purchase the Seller’s intellectual property. In addition, the parties will enter into contract manufacturing agreements which, for a fee, permit the Corporation to exclusively manufacture the Seller’s branded products in BC and Alberta for subsequent sale in Canada. This revised arrangement, which is expected to close in August 2018, will result in an increase of the Vancouver brewery’s production capacity and utilization and is expected to contribute to the Corporation’s profitability in the second half of 2018.

Additional Information

The unaudited consolidated financial statements and Management’s Discussion and Analysis for the three and six months ended June 30, 2018, dated August 2, 2018 can be viewed on Big Rock’s website at www.bigrockbeer.com and on SEDAR at www.sedar.com under Big Rock Brewery Inc.

Forward-Looking Information

Certain statements contained in this news release constitute forward-looking statements. These statements relate to future events or Big Rock’s future performance. All statements, other than statements of historical fact, may be forward-looking statements. Forward-looking information are not facts, but only predictions and generally can be identified by the use of statements that include words or phrases such as, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “likely”  “may”, “project”, “predict”, “propose”, “potential”, “might”, “plan”, “seek”, “should”, “targeting”, “will”, and similar expressions. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Big Rock believes that the expectations reflected in those forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this News Release should not be unduly relied upon by investors as actual results may vary materially from such forward-looking statements. These statements speak only as of the date of this News Release and are expressly qualified, in their entirety, by this cautionary statement.

In particular, this News Release contains forward-looking statements pertaining to the following:

• expected sales volumes;
• the expected increase in average margins;
• the potential introduction of new permanent and seasonal brands;
• projections of market prices and costs;
• treatment under governmental regulatory and taxation regimes, including expected price increases resulting from the indexing of excise taxes to inflation;
• supply and demand of Big Rock’s products;
• the impact of recent changes in Alberta mark-up rates and any further changes in the future;
• the expected repeal of the ASBD grant program and Big Rock’s efforts to work with the Alberta government to implement policy changes to stimulate the craft beer industry in the province;
• the expected positive effect on the net mark-up rate for self-distributed cider products;
• the expected continued investment in targeted marketing opportunities;
• the expected closing of the Corporation’s acquisition of brewing assets and inventory from a BC brewery and associated contract manufacturing and licensing agreements;
• the expected contribution to the Corporation’s profitability in the second half of 2018 from the Corporation’s binding offer to acquire certain brewing assets and inventory of the Seller; and
• the expectation that the Corporation will have adequate sources of funding to finance the Corporation’s operations.

With respect to the forward-looking statements listed above and contained in this News Release, management has made assumptions regarding, among other things:

• volumes in the current fiscal year will remain constant or will increase;
• input costs for brewing and packaging materials will remain constant or will not significantly increase or decrease;
• there will be no material change to the regulatory environment, including the mark-up and grant rates, in which Big Rock operates;
• there will be no supply issues with Big Rock’s vendors;
• the Corporation’s ongoing discussions with the Alberta Government with respect to the mark-up and grant program will be successful in improving the mark-up and grant programs applicable to Big Rock; and
• the Corporation’s acquisition of assets will close as planned and improve the productivity of its BC brewery.

Some of the risks which could affect future results and could cause results to differ materially from those expressed in the forward-looking information and statements contained herein include, but are not limited to:

• the inability to continue to reduce the net mark-up rate in Alberta;
• the inability to continue to grow demand for Big Rock’s products; and
• the inability to satisfy conditions to closing in respect of the pending asset acquisition

Readers are cautioned that the foregoing list of assumptions and risk factors is not exhaustive. The forward-looking information and statements contained herein are expressly qualified in their entirety by this cautionary statement. The forward-looking information and statements included in this News Release are made as of the date hereof and Big Rock does not undertake any obligation to publicly update such forward-looking information and statements to reflect new information, subsequent events or otherwise unless so required by applicable securities laws.

About Big Rock Brewery Inc.

In 1985, Ed McNally founded Big Rock to buck the time’s beer trends. Three bold, European-inspired offerings – Bitter, Porter and Traditional Ale – forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, our ten signature beers, ongoing seasonal offerings, four ciders (Rock Creek Cider® series) and custom-crafted private label products keep us at the forefront of the craft beer revolution, still proudly bucking the time’s beer trends. Big Rock brews in Calgary, Alberta, Vancouver, British Columbia, and Toronto, Ontario. For more information on Big Rock Brewery visit www.bigrockbeer.com

For further information:

Wayne Arsenault, Chief Executive Officer

Phone: (403) 720 3239

Fax: (403) 720 3641

Email: investors@bigrockbeer.com