Big Rock

Come work with us

BC Regional Sales Manager

Location: Vancouver, BC


Reporting to the VP Sales, the Regional Sales Manager is responsible for leading and driving sales results throughout the B.C. territory. The Regional Sales Manager is responsible for building, growing, and maintaining key relationships and accounts and developing and executing a strong sales strategy that profitably integrates and achieves the objectives of Big Rock as a brand. This role ensures the development of an effective, knowledgeable, and passionate Sales Team of professionals who are driven by results and performance.


  • Provide leadership to Big Rock through the development of an exceptionally successful Regional Sales Team and the execution of the Regional Plan that integrates with the organization’s Sales Strategy and Corporate Marketing Plan.
  • Contribute to the organization’s ability to innovate and expand the market by growing the consumer’s imagination in how and in what circumstances they should consume our products.
  • Provide strong leadership, mentoring and staff development to enhance the success, ability, and productivity of the team – hold sales team members accountable for high performance and profitable sales results and providing regular, useful performance feedback.
  • Design and facilitate ongoing sales educational/training sessions for sales team.
  • Work closely with the Director of National Sales to execute and deliver the organization’s Strategic Plan, providing innovative thinking to contribute to the development of the plan.
  • Set a direction and tone for our regional sales team that mirrors our desired corporate culture, values, expectations, behaviours, and accountabilities.
  • Execute programs and campaigns that drive consumers to demand our beer in both on-premises and retail (off-premises) environments.
  • Build and sustain customer relationships and grow their passion for our products
  • Devote a significant portion of their energy to working in the field with the sales reps to coach, mentor and support their growing capability
  • Meet or exceed regional and personal objectives; support others and hold them accountable for achieving personal, divisional and corporate objectives.
  • Analyze and report regional sales performance on a monthly basis to assist with planning and strategizing to meet or exceed sales and financial targets.
  • Hold regular sales meetings with regional team to share ideas, provide feedback and direction, and keep team motivated and excited about creating new opportunities.
  • Work with warehouse partners to ensure inventory controls are followed and Service Level Agreements as they relate to Customer Service are being followed.
  • Forecast and communicate sales volume for brewing and packaging.
  • Develop, manage, and monitor annual budgets and business plans.
  • Understand and foster Big Rock’s relationship with the community.
  • Personal involvement in Corporate and Charitable Events where Big Rock is involved as required.
  • Develop and nurture a close working relationship with other functional departments of Big Rock such as Finance, HR, Brewing and Marketing to grow the business.
  • Demonstrate an infectious passion for our products and the experiences that go with them.


  • Minimum of 10 – 15 years of successful sales experience with a track record of delivering exceptional results.
  • Minimum of 5 years of sales leadership experience in roles of increasing sales seniority.
  • A demonstrated success in the sales field and in growing the sales capability of more junior sales staff.
  • Ability to execute against a vision for profit within a growing company; experience in making presentations and communicating plans to a variety of stakeholder groups or staff.
  • Experience in a consumer goods environment, including experience with premium and niche brands within a small but growing share of the market.
  • Execution of the principles of creative retail merchandising and in-store promotional programming.
  • Strong motivational and communication skills and experience; demonstrated expertise in staff development and mentoring.
  • Proven evidence of commitment to the creation and development of a positive and enduring corporate culture.
  • A person of integrity who will live the Big Rock values and model them for others to follow.
  • The ideal candidate will relish this as a career opportunity rich with possibility to make significant and lasting change in an evolving Alberta company, and will bring energy, drive and appropriate skills and tools to work with other members of the Sales Leadership Team to achieve measurable results for Big Rock.
  • Undergraduate or post-graduate degree in business, commerce, marketing or related discipline.
  • Completion of a sales or customer service certificate is preferred.
  • Innovative in approach, embracing change and encouraging this in others.
  • Excellent leadership and “people” skills with a focus on assisting team to learn the most from whatever happens.
  • Ability to make tough decisions as necessary to grow the business profitably.
  • Demonstrated ability to lead, develop and support teamwork.
  • Ability to achieve exceptional results through the work of others, help them set objectives and hold them accountable for those objectives.
  • Enthusiastic, positive, organized, and adaptable.
  • Excellent communication skills and demonstrated ability to articulate a perspective and compellingly tell a story; excellent listening and sensing skills.
  • Strong problem solving and group dynamics skills.
  • Strong financial management and analytical skills – ability to choose priorities, set a critical path to success and to avoid distractions in increasing profit.
  • Demonstrated skills in planning and measuring performance both of people and of the profit of the organization.
  • Is a life-long learner and fosters the same in others.
  • Ability to have fun!


Founded in 1985 by Ed McNally, a retired lawyer and barley farmer who had a vision to create a craft brewery long before there was even such a term, we are now proud to have breweries in Vancouver, Calgary and Ontario – making us one of Canada’s largest, independent, true craft brewers. Dedicated to brewing quality craft beer and growing the communities we are a part of, our Brewmasters make beer with skill and imagination, utilizing local ingredients and innovative processes, all rooted in Ed’s original passion for excellence.

We are always looking to bring passionate supporters of craft beer along with us on our journey. Our team comprises a group of people who have the opportunity to grow their skills and be creative. Our people feel constantly challenged as we strive to expand our horizons, both literally (such as with new bricks and mortar) and figuratively, as we experiment with rare and novel brewing techniques and unusual ingredients.

Read about our history


  • Please submit a resume to
  • If you are interested in joining a fast-paced, entrepreneurial, success focused organization please submit your resume and cover letter directly to the above jobs email.

  • Posting Closing: June 30, 2022
  • We look forward to hearing from you!