Our Culture
Big Rock was founded in 1985 to buck the trends. Like our namesake landmark, we are bold—a timeless contrast to the landscape that surrounds us. A rare combination of small-brewery artisanship and big-brewery consistency, we’re driven by a passion to bring better beer to Canadians every day, everywhere. We’re handcrafted in a high-volume world, and we’re proud of it. On top of that, we know how to have a great time. Here are just a few of the things we do to kick back and come together as a team: | ENGAGEMENT COMMITTEE – Employee-led events and workplace initiatives | ANNUAL EVENTS – Celebrations and team gatherings throughout the year | SOCIAL CALENDAR – Regular activities and events that bring teams together | BEER O'CLOCK – Weekly happy hour to connect and unwind with colleagues | EMPLOYEE SPACES – Enjoy our garden, taproom, outdoor lunch space, and shared amenities. |
Our Values
INNOVATIVE – We find better ways forward. INSPIRATIONAL – We inspire others through our actions. COLLABORATIVE – We succeed together. SELF-AWARE – We learn, grow, and improve. CONSTRUCTIVELY DISCONTENT – We challenge ourselves to be better.
Who we are
We passionately craft our signature beers, annual seasonal beers, ciders, and a number of private label products for beer lovers nationwide. We’ve always been at the forefront of the craft beer revolution, finding innovative ways to carry forward established brewing traditions.
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