Tuesday, March 29th, 2016
Calgary, AB – Big Rock Brewery Inc. (“Big Rock”) (TSX:BR) – You asked for it… Purple Gas is back! A crisp Big Rock wheat ale, brewed with Saskatoon berries and fresh honey, here’s a beer to fuel your big thirst as we head into the summer months.
The story behind the name:
On the Canadian prairies, gasoline priced with reduced taxes for farm use has long been identified by adding purple dye. While some provinces have phased out their purple hazed tax break, this beer evokes instant memories for anyone once connected to rural living in Canada.
Big Rock Brewmaster Paul Gautreau came up with his delicious version of “purple gas” while driving past fields of Saskatoon berries. Paul wanted to marry this prairie fruit with his fine wheat ale recipe. He cuts the tartness of the berries from Prairie Berries in Keeler, Saskatchewan, with the sweet honey from Golden Acres Honey in Three Hills, Alberta.
“We first brewed this beer a couple years ago using agave as a sweetener to balance out the tartness of the Saskatoon berries. This time, I’ve swapped out the agave to include locally sourced honey. It turned out delicious,” say Brewmaster Paul.
A refreshing taste of summer on the prairies, Purple Gas will be available in British Columbia, Alberta, Saskatchewan, and Manitoba for a limited time.
About Big Rock Brewery Inc. Big Rock Brewery Inc. headquartered in Calgary, Alberta, also has a local brewery in Vancouver, British Columbia, and (coming in 2016) a brewery in Etobicoke, Ontario. Big Rock produces premium, all-natural craft beers. As one of Canada's founding craft brewers with over 30 years of brewing experience, Big Rock boasts a family of exceptional ales and lagers, Rock Creek Cider® series of ciders, and an ongoing selection of seasonal beers.
For more information visit bigrockbeer.com, follow us on Twitter @BigRockBrewery, or Instagram at bigrockbrewery
Susanne Fox, Communications/Media Relations, Big Rock Brewery